In the next few weeks, you'll see a lot more of this character. Meet La'eeb, the official World Cup mascot for Qatar 2022.

La'eeb was unveiled for the first time at the FIFA World Cup draw on April 1 in Doha, Qatar. He is the latest mascot to be introduced before a FIFA World Cup.

Before the World Cup schedule was set, La'eeb's story was told in an animated video that was shown to millions of people around the world.

 In the video that told the story of the mascot, it was shown flying through the air.

La'eeb follows in the footsteps of Zabivaka (2018), Fuleco (2014), and Zakumi (2010). 

It can be downloaded as stickers, GIFs, screensavers, and filters on a number of platforms.

Soon after La'eeb came out, fans were talking about it, and many of them asked the same thing: What is it? What's the story behind it?

It turns out that many of these answers could be interpreted in different ways. Here, we try to explain what FIFA and its creators were thinking:

What is the mascot for the 2022 World Cup? At first glance, the mascot looks like a gutra, which is a cloth headdress worn in Qatar.

 However, the marketing team that made it says that it is not meant to have a fixed humanoid identity.